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Digital Marketing: Strategic Planning & Integration
por Annmarie Hanlon
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and see more
adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters:
Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.
Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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B2B Digital Marketing: Using the Web to Market Directly to Businesses
por Michael Miller
The only 100% B2B-focused guide to high-profit, low-cost digital marketing!
Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and see more retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today!
You’ll Learn How To:
• Define realistic, measurable goals for your B2B digital marketing initiative
• Segment your audience and identify the best digital platforms and vehicles for connecting with them
• Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty
• Create a flexible, actionable B2B digital marketing plan
• Design a website that helps B2B buyers quickly find exactly what they need
• Optimize your site for today’s search engines and today’s customers
• Use tailored, targeted email to reach more customers and prospects at lower cost
• Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants
• Drive real value from Facebook, LinkedIn, Google+, and Twitter
• Effectively utilize blogs, podcasts, and streaming media
MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
por Chuck Hemann
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, see more and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!
• Prioritize—because you can’t measure, listen to, and analyze everything
• Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
• Measure real social media ROI: sales, leads, and customer satisfaction
• Track the performance of all paid, earned, and owned social media channels
• Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR
• Start optimizing web and social content in real time
• Implement advanced tools, processes, and algorithms for accurately measuring influence
• Integrate paid and social data to drive more value from both
• Make the most of surveys, focus groups, and offline research synergies
• Focus new marketing and social media investments where they’ll deliver the most value
Foreword by Scott Monty
Global Head of Social Media, Ford Motor Company
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Digital Marketing using Google Services: Make your website visible on Google Search
Digital Marketing using Google Services bookAim of this book: To make your Website listed in Google Search.
We have classified our chapters into five categories “Analysis”, “Organic Promotion”, “Paid Promotion”, “Tracking Your Website Visitors” and “Monetize your Website”.
Step 1: Start with analysing your business trends by reading Chapter 1 Google Trends.
Step 2: Find your online competitors and their strategy by reading Chapter 2 Competitor Analysis. see more
Step 3: Create or Alter your website with required components to improve visitor engagement by reading Chapter 3 Website Strategy.
Step 7: The best way to make your website listed in Google Search Results for local search queries related to your business is through Google MyBusiness. Do not skip any sections in this Chapter 4 Google MyBusiness.
Step 8: The next step is to make your website listed in Google Search Results for any search queries related to your business by following Chapter 5 Search Engine Optimization.
Step 9: Google provides priority to informative videos in Google Search. Create few videos about your products & services. Post it in YouTube. We also have few tips for your videos. Follow this Chapter 6 YouTube.
Step 10: Social Media is your key for Branding. I would suggest you to start with Google+, Facebook, LinkedIn and Twitter by creating business pages today. As your business page becomes popular, your business page and website get higher ranking in Google Search. We have described these in Chapter 7 Social Media Optimization.
Step 11: If you want to place Ads in Google, read Chapter 8 Google AdWords. Start by creating Simple campaign targeting Google Search as described in this chapter. You may also want to read Google Display Network and YouTube Ads section to promote your Branding.
Tracking Your Website Visitors
Step 4: To track visitors and leads, you will be asked to update your website with many setup codes. Google Tag Manager makes this process simple by setting up one time setup code on your website. Read Chapter 9 Google Tag Manager to learn more about it. We strongly encourage you to use Google Tag Manager.
Step 5: It is important to analyze your website’s visitor statistics to improve your Revenue. Google Analytics is a tool used to track your website visitors. Read Chapter 10 Google Analytics to setup, analyze and improve your website user engagement.
Step 6: You should inform Google about your website details to crawl (read) all your webpages. To submit your website details, read Chapter 11 Google Webmaster Tools.
Monetize your Website
Step 12: Chapter 12 Google AdSense guides you to get started with gaining some money from your active website. If your website is new or just building content, I would suggest you to skip this until you have a website with proper content in place.
Getting started with Digital Marketing for your website is quiet easy. Similar to an offline business, being active online is what Google expects from you in order to make your website come up on Google Search. A little bit of effort and time is required in this process.
This book will guide you through the process of Digital Marketing in a step by step approach. Who should read this book?
1. Business owners who need to promote their business on their own through Internet.
2. Entrepreneurs who wish to get started with their very own Digital Marketing business.
3. Digital Marketing Agencies who feel the necessity to train their employees on Digital Marketing approach
4. Students who want to learn and perform research on Digital Marketing.
5. Marketing, Sales, Business Development and Advertising Professionals who require a thorough knowledge about Digital Marketing to efficiently plan and manage a team.
All the best. Get Started.
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Why no one talks about Digital Marketing Strategy anymore?: Create the perfect marketing strategy-mix for success
por Krishna Mohan Avancha
This book is dedicated to all the digital marketers who have been struggling to keep up against the tide of screaming sales tactics with a hope to be heard in a noisy environment, to make a difference to their customer lives and achieve bottom-line through focussed & ROI based campaigns.
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Future 1.0: Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence: The Future is Now
por Srinidhi Ranganathan
It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all.
Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants see more such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI.
Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information.
Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time.
This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques.
Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned.
Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients.
So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.
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Why Digital Marketing Is Important For Your Business Today - 2020
por Jervice CJ
Why should digital marketing be considered so important for a business today? Does it actually help business grow faster?Do you know that India is the second-largest Internet user in the world, the first being China? This is exactly what drives businesses towards digital marketing also referred to as internet or online marketing.
Must Read Fully, it's totally free
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The Biggest Goldmine of Free Digital Marketing Courses Ever Created: An Incredible Learning Experience Awaits
por Srinidhi Ranganathan
Hello all. My name is Srinidhi Ranganathan. I am the CEO of FirstLookAi company. It is India's Incredible Artificial Intelligence powered Digital Marketing Company. My fans call me “Digital Marketing Legend”. I present to you links of some of the biggest list of Free Digital Marketing Courses ever created. Let’s start booming.This book contains the following:
Free Mind-Blowing YouTube Video Course Links
Biggest List of Free Digital Marketing Courses available on the see more Internet
Udemy Course Links
Happy Learning, folks..
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The ABC Of Digital Marketing
por Niki Berma
A handbook on concept of digital marketing.
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An Introductory Guide to Digital Marketing
Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet. And, there are over 7 billion electronic devices connected to the internet now, making digital marketing more business-critical every day.As technology advances rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote see more
products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting.
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The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to.
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