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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

por Mike Michalowicz

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?
   • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
   • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
   • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
*Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

por W. Chan Kim

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

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Girl, Stop Apologizing: A Shame-Free Plan for Embracing and Achieving Your Goals

por Rachel Hollis

“I believe we can change the world. But first, we’ve got to stop living in fear of being judged for who we are.”
Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough.
In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people—whether as wife, mother, daughter, or employee—instead of learning how to own who they are and what they want. With a challenge to women everywhere to stop talking themselves out of their dreams, Hollis identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself.
As an audiobook exclusive, join Rachel in a guided meditation bonus track designed to ground you in gratitude with focus and intention!

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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

por Gary Vaynerchuk

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches listeners to do.
In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

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Videos for Business Bundle: 2 in 1 Bundle, Video Marketing Strategy and Video Persuasion

por Jim Conway

Videos for Business Bundle: 2 in 1 Bundle, Video Marketing Strategy and Video Persuasion

Videos have long been a marketing staple for years with the bulk of advertisements being shown in televisions. But a different kind of video marketing has emerged largely with the use of different social media platforms. Social media platforms such as YouTube, Instagram, Facebook are able to reach a far wider audience and many companies have recognized their potential so they target most of their marketing strategies using them. A study conducted by Hubspot showed that consumers are 90% more likely to buy a product after watching a video online. It would be a great idea for your business to add video marketing to your marketing strategies.

This bundle will teach you everything you need to know about how to use different video content to reach a wider audience. You will learn about the benefits of video marketing and how to use social media effectively for video marketing. You will also discover the various types of video content you can benefit from.

This two-in-one bundle includes the following audiobooks:

1. Video Marketing Strategy: The Ultimate Guide to Video Marketing, Discover Useful Tips On How to Develop Successful Video Marketing Strategies

2. Video Persuasion: The Ultimate Guide on How to Use Videos to Reach a Massive Audience, Learn the Secrets of Using YouTube, Snapchat and Other Video Platforms in Reaching a Wider Audience

Get your copy of Videos for Business 2 in 1 Bundle today!

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Business Technology Development Strategy Bundle: Artificial Intelligence, Blockchain Technology and Machine Learning Applications for Business Systems

por Bob Mather

If you're looking to make the most of artificial intelligence and blockchain technology for your business, this audiobook is for you.
Check out our two audiobooks in one bundle:
Audiobook 1: Artificial Intelligence Business Applications
Artificial intelligence is the tech of the future. But if you're not already working in the field or studying the depths of artificial intelligence, it can be difficult to find information in layman's terms.
As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business: outsource, automate and scale. And artificial intelligence is the best tool to use.
Here is a preview of what you'll learn:

How current day businesses use artificial intelligence to move ahead Four ways AI can help elevate your online marketing systems Use AI to make your customers feel like they are in heaven Three ways to automate boring tasks with AI Ensure more efficient business compliance methods with AI How artificial intelligence will change the nature of business in the future Audiobook 2: Blockchain Technology Revolution in Business Explained
Blockchain is the tech of the future. But if you're not already working in the field or studying the depths of blockchain, it can be difficult to find information in layman's terms.
As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business, especially when it comes to marketing and financial transactions. Blockchain technology could revolutionize the way business is done.

Here's what's included in this audiobook:

The history of cryptocurrencies and blockchain technology. The one industry where blockchain has significantly improved security. How one company has revolutionized the way contracts are made

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Passive Income Streams + Amazon FBA for Beginners + Affiliate Marketing: 3 In 1 – Proven Ways and Strategies to Create an Online Business and Make Profits from Anywhere

por Bill Rogers

Make Massive Profits From Home – Build an Online Money Machine!
*** 3 Audiobooks In 1 - Passive Income Streams, Amazon FBA for Beginners, Affiliate Marketing ***
Are you curious about the work from home lifestyle?
Would you like to make the internet work for you?
Do you want to make money in your sleep?
If so, this audiobook bundle is for you!
** Passive Income Streams **
Inside this audiobook, you’ll discover everything you need to get started:
- Knowing What Passive Income Is — and Making It Work for YOU!
- Invest In Real Estate
- Create a Website and Start Blogging – The Cornerstone of Your Success
- Create Online Video Tutorials
- Sell Digital Informational Products
- Freelancing
- and MUCH MORE!
** Amazon FBA for Beginners **
Inside this audiobook, you’ll discover everything you need to get started:
- Selling on Amazon
- Fulfillment by Amazon
- Benefits of FBA
- Being an FBA Seller
- Details of FBA
- The Procedure
- and MUCH MORE!
** Affiliate Marketing **
Inside this audiobook, you’ll discover everything you need to get started:
- Knowing What Affiliate Marketing Is — and Making It Work for YOU!
- Understanding Affiliate Marketing Terms and Lingo
- Creating Your Blog/Website – The Cornerstone of Your Success
- Identifying and Succeeding on the Top Affiliate Networks
- and Using Social Media to Boost Your Affiliate Sales
- You’ll even learn how to avoid common affiliate marketing scams!
Don’t delay – get this valuable information today and start making the most from those powerful income sources!

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The Art of War, The Prince, and The Book of Five Rings: Business Strategy Collection

por Sun Tzu

This audiobook contains three of the most notable works on strategy: The Art of War, The Prince, and The Book of Five Rings.

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The Joy Strategy: A Business Plan fo Life

por Allison Rimm

Your life is serious business, but who says you can't find joy along the way? As a person with unique gifts to offer, it is your responsibility to use your talents wisely and it is your right to enjoy yourself while doing so. Just as a successful business requires a mission and a plan, so does a fulfilling life. In The Joy of Strategy, Allison Rimm provides a structured, step-by-step program to create a business plan for your life. Through conventional business techniques and unconventional wisdom, TheJoy of Strategy is the go-to guide for achieving satisfaction both in and out of work. Delivered with compassion and humor, The Joy of Strategy presents eight practical steps, useful tools such as the Joy Meter, and real success stories to help build and motivate your personal plan. With the perfect mix of soul and strategy, The Joy of Strategy will get you organized and on your way to a fulfilling life. Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.

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Financial Literacy for Managers: Finance and Accounting for Better Decision-Making

por Richard A. Lambert

The language of business In order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need. In direct and simple terms, Richard A. Lambert, Miller-Sherrerd Professor of Accounting at the Wharton School of the University of Pennsylvania, demystifies financial statements and concepts and shows you how you can apply this information to make better business decisions for long-term profit. You will learn to use and interpret financial data; find out what we can learn from Pepsi, Krispy Kreme, General Motors, and other companies; learn how to evaluate investment strategies; and apply your financial know-how to develop a coherent business strategy. Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.

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