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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
por Alberto Savoia
The Law of Market Failure: Most new products will fail in the market, even if competently executed.
Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.
Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be see more stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie “John Carter”, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about.
If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group—the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don’t know what they are doing. Somehow, we believe that this does not apply to us and to our idea—especially if we’ve experienced victories in the past.
Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical book delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors.
As Alberto writes, “make sure you are building The Right It before you build It right”.
Supplemental enhancement PDF accompanies the audiobook.
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For Colored Girls Who Have Considered Politics
por Donna Brazile
The four most powerful African American women in politics share the story of their friendship and how it has changed politics in America.
The lives of black women in American politics are remarkably absent from the shelves of bookstores and libraries. For Colored Girls Who Have Considered Politics is a sweeping view of American history from the vantage points of four women who have lived and worked behind the scenes in politics for over thirty years—Donna Brazile, Yolanda Caraway, Leah see more Daughtry, and Minyon Moore—a group of women who call themselves The Colored Girls. Like many people who have spent their careers in public service, they view their lives in four-year waves where presidential campaigns and elections have been common threads. For most of the Colored Girls, their story starts with Jesse Jackson’s first campaign for president. From there, they went on to work on the presidential campaigns of Walter Mondale, Michael Dukakis, Bill Clinton, Al Gore, Barack Obama and Hillary Rodham Clinton.
Over the years, they’ve filled many roles: in the corporate world, on campaigns, in unions, in churches, in their own businesses and in the White House. Through all of this, they’ve worked with those who have shaped our country’s history—US Presidents such as Bill Clinton and Barack Obama, well-known political figures such as Terry McAuliffe and Howard Dean, and legendary activists and historical figures such as Jesse Jackson, Coretta Scott King, and Betty Shabazz.
For Colored Girls Who Have Considered Politics is filled with personal stories that bring to life heroic figures we all know and introduce listeners to some of those who’ve worked behind the scenes but are still hidden. Whatever their perch, the Colored Girls are always focused on the larger goal of “hurrying history” so that every American — regardless of race, gender or religious background — can have a seat at the table. This audiobook tells their story.
Praise for For Colored Girls Who Have Considered Politics:
“For Colored Girls is an interesting, informative, inspiring, motivating and just plain delightful read. These are four colored girls who weren’t born on third base in privilege...They considered careers in business, health care, law and civil rights, but found their calling and fulfillment in politics. Their choices benefited all of us.”—Reverend Jesse L. Jackson, Sr., Founder and President, Rainbow PUSH Coalition
"A compelling memoir of cultivated dreams, For Colored Girls... provides insight into and illumination of the undeniable call to service and the ways in which these four navigated a sometimes perilous and truly circuitous journey.”—Angela Bassett
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Abraham Lincoln: A Life (Volume One)
por Michael Burlingame
In the first multi-volume biography of Abraham Lincoln to be published in decades, Lincoln scholar Michael Burlingame offers a fresh look at the life of one of America's greatest presidents. Incorporating the field notes of earlier biographers, along with decades of research in multiple manuscript archives and long-neglected newspapers, this remarkable work will both alter and reinforce our current understanding of America's sixteenth president. Volume 1 covers Lincoln's early see more childhood, his experiences as a farm boy in Indiana and Illinois, his legal training, and the political ambition that led to a term in Congress in the 1840s. In volume 2, Burlingame examines Lincoln's life during his presidency and the Civil War, narrating in fascinating detail the crisis over Fort Sumter and Lincoln's own battles with relentless office seekers, hostile newspaper editors, and incompetent field commanders. Burlingame also offers new interpretations of Lincoln's private life, discussing his marriage to Mary Todd and the untimely deaths of two sons to disease. But through it all-his difficult childhood, his contentious political career, a fratricidal war, and tragic personal losses-Lincoln preserved a keen sense of humor and acquired a psychological maturity that proved to be the North's most valuable asset in winning the Civil War. This landmark audiobook establishes Burlingame as the most assiduous Lincoln biographer of recent memory and brings Lincoln alive as never before.
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Susan B. Anthony
por Helen Albee Monsell
Six-year old Susan helps her grandmother in the kitchen and begins to learn the role of women in the household. It is 1825. Women are not allowed to vote and by law must obey their husbands. Seeing how hard the women of her family work, she is struck by the unfairness of such a law. Susan's lifelong dedication culminates in the 1920 election wherein women first gain the right to vote. This story gives children a historical sense of how one woman helped to bring about the civil rights that see more are enjoyed today. By focusing on the childhood of famous Americans, this special series of audiobooks allows the subjects to come alive for children. The everyday details of family life, the time period in which they lived, what they wore and the challenges they faced in school create a window through which children can access history. The early evidence of character, responsibility, ability and courage are showcased in common situations to which every child can relate. Geared for children ages eight and up, the Childhood of Young Americans series is lively and inspirational. It's an ideal way to sweep today's young reader right into the past.
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The Perfect Alibi: A Novel
por Phillip Margolin
"With lots of twists and turns to engage the listener and an entertaining narrator, this is a light and entertaining mystery." -- Sound Commentary
The “master of heart-pounding suspense”—New York Times bestseller Phillip Margolin—returns with a new legal thriller starring Robin Lockwood.
A young woman accuses a prominent local college athlete of rape. Convicted with the help of undisputable DNA evidence, the athlete swears his innocence and threatens both his lawyer see more and his accuser as he's sent to prison. Not long after, there's another rape and the DNA test shows that the same person committed both rapes—which is seemingly impossible since the man convicted of the first rape was in prison at the time of the second one. Now, the convicted athlete, joined by a new lawyer, is granted a new trial and bail. Shortly thereafter, his original lawyer disappears and his law partner is murdered.
Robin Lockwood is a young lawyer with a prestigious small law firm and a former MMA fighter who helped pay for Yale Law School with her bouts. She is representing the victim of the first rape for her civil lawsuit against her rapist, who is now convinced the rapist is stalking her and trying to intimidate her. At the same time, another client is up on a murder charge—one that should be dismissed as self-defense—but the D.A. trying the case is determined to bring it to trial. Now she has to mastermind two impossible cases, trying to find the hidden truth that links the two of them.
Phillip Margolin, the master of the legal thriller, returns in one of his twistiest, most compelling crime audiobooks yet.
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Save the Dudes
por Emily Kay Johnson
It’s summer in Sherwood Heights, and that means a ninja stealth picnic, supervillain jail, and a zombie apocalypse. The Dudes are five friends who set out to save one of their number from the doom of private school. But code-names, battle training, and a campout of doom don’t help as much as you’d think they would.
Besides that, the girl next door has a teacup-sized pit bull, Tyler’s mom has banned “screen time”, and there’s the rising cost of fake blood. Can the Dudes use see more inadvisable stunts and madcap plans to save the day? That’s how they roll!
Fun on an epic scale for your kids!The Dudes Adventure Chronicles is a series for intermediate readers 8-14 who can’t get enough madcap adventure and hilarious hijinks. The Dudes are a diverse group of preteen boys whose clever ways to screw up turn their suburban neighborhood upside down. Each audiobook provides several wacky but realistic adventures. And terrific voice actor, Mark Sanderlin, delivers the funny for the whole family!
Praise for Save the Dudes:
"...the story is given depth by emotional challenges each friend must face, described with subtlety.
"Readers will likely be eager to read the next adventure.
"Hilarious comic mayhem, rounded out by affection and insight." --Kirkus Reviews
Spoilers: Classic humor without movie tie-ins or fart jokes! Appeals to middle grade readers who like funny, realistic fiction without a tacked-on message or ripped-from-the-headlines problem.Warning to Parents: The Dudes’s take on parents, school, and the PTA just might be catching. Anecdotal evidence suggests that readers of the Dudes may imagine some resemblance between the Dudes’ parents and their own.
Mark Sanderlin brings these fun friends to life. Take some time for laughs today!
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Bending Toward Justice: The Birmingham Church Bombing that Changed the Course of Civil Rights
por Doug Jones
“For 40 years, justice had gone undone in the brutal murder of four young girls in the Sixteenth Street Baptist Church...Doug Jones said no more. Justice had to be done. Those young girls deserved it. Their families deserved it. The community needed it. It took courage, commitment, and persistence. And—maybe most of all—heart.” — Former Vice President Joe Biden
This program is read by the author.
The story of the decades-long fight to bring justice to the victims of the see more 16th Street Baptist Church bombing, culminating in Sen. Doug Jones' prosecution of the last living bombers.
On September 15, 1963, the 16th Street Baptist Church in Birmingham, Alabama was bombed. The blast killed four young girls and injured twenty-two others. The FBI suspected four particularly radical Ku Klux Klan members. Yet due to reluctant witnesses, a lack of physical evidence, and pervasive racial prejudice the case was closed without any indictments.
But as Martin Luther King, Jr. famously expressed it, "the arc of the moral universe is long, but it bends toward justice." Years later, Alabama Attorney General William Baxley reopened the case, ultimately convicting one of the bombers in 1977. Another suspect passed away in 1994, and US Attorney Doug Jones tried and convicted the final two in 2001 and 2002, representing the correction of an outrageous miscarriage of justice nearly forty years in the making. Jones himself went on to win election as Alabama’s first Democratic Senator since 1992 in a dramatic race against Republican challenger Roy Moore.
Bending Toward Justice is a dramatic and compelling account of a key moment in our long national struggle for equality, relayed by an author who played a major role in these events. A distinguished work of legal and personal history, this audiobook is destined to take its place alongside other canonical civil rights histories.
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Forensic Psychology 101: A Quick Guide That Teaches You the Top Key Lessons About Forensic Psychology from A to Z
Forensic Psychology 101: A Quick Guide That Teaches You the Top Key Lessons About Forensic Psychology from A to Z is aimed toward people interested in a brief but comprehensive guide about the application of psychology in the legal system.
Whether you belong to a field within the legal, behavior, or law enforcement arenas or are just an intrigued listener, this audiobook offers an academic discussion of introductory key concepts of forensic psychology. These topics include:
Overview of see more civil, criminal, juvenile, police, correctional, and investigative psychology subfields.Roles and responsibilities of the forensic psychology professional.Consultation roles.Relevant psychology research in the legal setting.Ethical dilemmas, challenges, and controversial points.Venues to address issues based on subspecialty professional guidelines.About the expert: Sharlaine Ortiz has formally studied psychology and human behavior since 2006. While completing her doctorate in clinical psychology, Sharlaine specialized in forensic psychology for its application on the legal system in criminal and civil courts.
As a combat veteran, Sharlaine provided analysis of information on internal and external threats and political, legal, and military aspects of events to mitigate hostile behavior. While overseas, Sharlaine worked as a subject-matter expert for the Department of Defense regarding threat and risk assessment for civil, military, governmental, and law enforcement organizations.
Sharlaine is a member of the International Honor Society of Psychology Psi Chi and former secretary of one of the first Psi Chi chapters ever established in the Caribbean. She is also a member of the Golden Key International Honor Society.
HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.
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Conservatism: An Invitation to the Great Tradition
por Roger Scruton
This program includes an introduction read by the author.
A brief, magisterial audiobook introduction to the conservative tradition by one of Britain’s leading intellectuals.
In Conservatism, Roger Scruton offers listeners an invitation into the world of political philosophy by explaining the history and evolution of the conservative movement over the centuries. With the clarity and authority of a gifted teacher, he discusses the ideology's perspective on civil society, the rule see more of law, freedom, morality, property, rights, and the role of the state. In a time when many claim that conservatives lack a unified intellectual belief system, this book makes a very strong case to the contrary, one that politically-minded listeners will find compelling and refreshing.
Scruton analyzes the origins and development of conservatism through the philosophies and thoughts of John Locke, Thomas Hobbes, David Hume, Edmund Burke, Adam Smith, John Stuart Mill, Friedrich Hayek, and Milton Friedman, among others. He shows how conservative ideas have influenced the political sector through the careers of a diverse cast of politicians, such as Thomas Jefferson, Benjamin Disraeli, Calvin Coolidge, Winston Churchill, Ronald Reagan and Margaret Thatcher. He also takes a close look at the changing relationship between conservative politics, capitalism, and free markets in both the UK and the US.
This clear, incisive guide is essential listening for anyone wishing to understand Western politics and policies, now and over the last three centuries.
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por Shami Chakrabarti
Penguin presents the unabridged, downloadable, audiobook edition of On Liberty, written and read by Shami Chakrabarti.
On 11 September 2001, our world changed. The West's response to 9/11 has morphed into a period of exception. Governments have decided that the rule of law and human rights are often too costly.
In On Liberty, Shami Chakrabarti - who joined Liberty, the UK's leading civil rights organization, on 10 September 2001 - explores why our fundamental rights and freedoms see more are indispensable. She shows, too, the unprecedented pressures those rights are under today. Drawing on her own work in high-profile campaigns, from privacy laws to anti-terror legislation, Chakrabarti shows the threats to our democratic institutions and why our rights are paramount in upholding democracy.
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